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VetCard

Grow your practice through innovation

VetCard is a loyalty card system where customers earn Pet Miles. Loyalty points are awarded with every payment made with VetCard.

 Benefits

• Retention
  The loyalty card causes clients to return to the practice. It increases consumer lifetime with increased repeat purchases.

• Increased sales
  Customers spend more money with every purchase when they have a loyalty card.

• Advertising
  The loyalty card doubles as a durable business card.

• Low cost
  The system is inexpensive.

• Technology
  Uses modern credit card technology.

• Saves time
  It saves time to do a transaction for a client with a VetCard.

• Client database
  Instead of doing cash sales for an anonymous client, sales are now linked to specific clients.

• No Risk
  The VetCard is not a credit or debit card.

Features

• Unique design
• Magnetic strip
• Safety code
• Durable

Requirements

• Microvet
• Magnetic strip reader
• VetCards

What is a MSR?
A Magnetic Strip Reader (MSR) is a device that can read the electronic code from a magnetic strip card.

Why is it called a loyalty card?
Loyalty cards have a positive effect on the psyche of customers:

• They feel they are members that belong to the practice.

• They feel they get good value for their money because they get something back.

• It builds a long term relationship with the clients.

• Clients become less price sensitive and are less likely to shop around for better prices.

• Tertiary and secondary shoppers tend to become primary shoppers.

Won’t I loose money?

• The discount that that clients get with pet miles is minimal. Most loyalty card systems give a benefit 1 % or less.

• One can expect a 50 – 250 % direct return on initial investment.

• Clients can’t use the points directly. They have to come back for another visit and buy something again to claim the pet miles.

• Clients with loyalty cards spend much more because they get something back.

• The loyalty card prevents the customer to go to other practices or vet shops.

• The pet miles are awarded on payments made and not on invoice totals.

• Clients carry the cards around in their purses and get constantly reminded of the practice. It is a very good form of ongoing advertising.

• Many practices easily give discounts of 10% or more. Rather switch over to VetCard where the discount rate is only 1% and save thousands in the process.

• The VetCard system is selective. Only give loyalty cards to your good clients and not to the bad debtors.

• You can cover the costs by charging clients a basic fee for the VetCard.

• Loyalty cards attract new clients.

What is on the card?
Each practice has a unique design. The VetCard can look similar to the business card. Use the VetCard for branding. Put the name of the practice, the vet, logo and telephone numbers on the card. Send us your logo, artwork and text that you want on the card and we will do the layout. The card is double sided. We can print the consulting hours on the back of the card.

Sponsor
You can get a sponsor for your VetCard scheme. We can print the logo of a product, company or pet food on the card. Make a deal with the company of your choice.

What are the benefits of the magnetic strip?
Each card has a unique code that links the card to a specific client. When you swipe the VetCard through the MSR, the client is found and a transaction is started.

• Time saving
  With the VetCard you don’t have to find the client to do a transaction. Just swipe    the card and add the items.

• Accuracy
  Each time it will find the correct client and you can’t make a mistake. Pet miles can’t be awarded to the wrong client.

• Security
  There is a secret code linked to your practice. VetCards from your practice won’t work on any other system, even if they have Microvet.

Who gets pet miles?
Only clients with VetCards can earn pet miles. Each VetCard has a unique number. This number has to entered (or swiped) on the client information. Once the number is entered the client starts to earn pet miles.

What is the VetCard benefit rate?
Each practice can have its own VetCard policy. The VetCard benefit rate is a percentage. The figure is entered in defaults. Pet miles are calculated using the VetCard benefit rate as a percentage of each payment.

When do VetCard clients get points?
Every time a VetCard holder makes a payment, the points are calculated and added to his total number of pet miles.

How do I know how many pet miles a client has?
The total number of pet miles is displayed on the financial page of the client information. It is also displayed when a balance inquiry is done or when discount is given.

How does a client use the pet miles?
Each practice can have its own loyalty scheme.

• Discount
  The pet miles can be claimed as discount on the next purchase. 

• Service
  Pet miles can also be used for free services e.g. 50 pet miles for a grooming, 200 pet miles for a vaccination and 800 pet miles for a spay.

• Vouchers
  Pet Miles can be awarded in the form of vouchers that VetCard holders can use to claim services or products.

VetCard scheme
Most loyalty card schemes are not for free and have an initial start up fee. The loyalty card is often part of a package deal. This is a good place to become creative. Add some free services to add value to the package. Here are a few ideas:

• Basic                            R 20
  Startup fee for VetCard.

• Puppy Pamper               R 90
  Wash & brush, chewy toy, pack of Hills treats, VetCard.

• First Puppy Pack           R 390
  Vaccination, deworming, vaccination certificate, Hills puppy 1.5kg, shampoo, greenies, VetCard.

• Full beauty treatment     R 400
  Summercut, wash,  dip & brush, nails clipped, tartar scaling, anal glands cleaned, ears cleaned, pet dent, toothbrush, epiotic, raw hide chews, VetCard

• Complete Bitch              R 1900
  3x Vaccinations, 3x deworming, vaccination certificate, spay, VetCard.

Added value
Some of the loyalty cards like the Woolwoths Difference Card are just based on added value. This comes in the form of welcoming vouchers, promotional coupons, competitions, news letters and invitations to launches and events

Vet shop
VetCards are very useful in vet shops. One of the problems of vet shops is the mystery shoppers. Customers that just walk in, buy something and are gone. The VetCard scheme gives you the opportunity to capture the names and contact details of shoppers. This enables you to build up a customer database that can be used for after sales marketing.

How do I monitor the process?
There is a report that lists the VetCard clients with their points.

How to start

• Upgrade your software to the latest version of Microvet.
• Get a compatible MSR form Otomys.
• Have your VetCard designed.
• Get your VetCards encoded and printed.
• Hand out the VetCards to your clients.

Where to order
Place your order at Otomys

Order form 

Special offer: Get a MSR + card design + 300 cards for R3350

Prices include VAT